Which ones want to listen to you?
Who are your clients / members?
Where do they live?
How do they spend their money?
What do they need and what makes them act?
What will make them listen to you?
If your business or group can’t answer the above, find out before spending cash on your communications; a poorly thought-out message, ignored by your customers or members, will be an expensive mistake.
Research and communications consultant Jeff Marshall offers the following services through Longbow:
- Market research and analysis
- Demographic research and analysis
- Sociographic research and analysis
- External / internal communications
- Member Outreach
- Continuous Improvement Consulting
Jeff has 15 years of experience in management in the public and private
sectors, including providing communications, research and analytics for the largest membership organization in Canada.
He has taken project management training at York University’s Schulich School of Business and has studied customer research and analytics with the Canadian Marketing Association and Drs. Peter Bell and Greg Zaric, professors of management science. He is also a Quality Improvement Associate with the American Society for Quality (ASQ) Canada.
Contact Jeff at jeff@longbowbusiness.com or at519-348-4160 for more information on his services.